July 13, 2021
Float Left just launched First Media’s deliciously delectable mouthwatering food brand, So Yummy, on Roku as So Yummy TV!
So Yummy TV features video-on-demand original food programming including new episodes of Unbox’d every Monday, exciting cooking challenges, and tasty recipes you can’t find anywhere else! The brand promise is to inspire people to be more creative and confident with cooking both for everyday meals and special occasions, in creative, approachable, and surprising ways.
So Yummy TV is a free, ad-supported channel developed with Float Left’s Flicast, an elegant streaming solution that integrates with world-class third parties to create flexible and scalable OTT apps. So Yummy TV is integrated with a powerful online video player, JW Player. Together, Flicast and JW Player deliver a premium user experience to the So Yummy TV viewers, making it easy for them to engage with the content.
“We are very proud to be expanding our partnership with First Media. Float Left launched the highly successful BabyFirst TV brand on multiple platforms a few years back, and we were thrilled when they wanted to launch another brand utilizing our Flicast solution. So Yummy already has a solid audience and great content, we can’t wait to see how they can grow with Flicast.” — Nick Febrizio, VP of Sales at Float Left
First Media’s lifestyle-focused brands inspire women every day to reimagine the ordinary to extraordinary. The multi-platform portfolio of entertainment and lifehacking brands including BabyFirst TV, Blossom, and Blusher reach more than 160 million fans on cable, digital, and out-of-home each month. The company’s data-informed creative studio boasts some of the most-shared and watched original and branded video content online today. Connecting with a highly-engaged millennial audience, First Media provides creative content solutions for its brand partners across food, lifestyle, DIY, home decor, beauty, children’s programming and parenting tips. For more information, visit First.Media.
Float Left is an OTT app solutions provider, giving media brands the tools they need to deliver engaging TV experiences to their audiences. They offer flexible, natively built solutions for Roku, Fire TV, Apple TV, Web, iOS and Android Mobile, and various smart TVs. What sets them apart from other OTT providers is their multi-partner strategy and ability to scale. They can integrate with just about any back-end provider to deliver elegant end-to-end OTT solutions built exactly to your needs.
They have developed some of the most innovative OTT technology solutions and have worked closely with many prestigious media brands from around the world. To date, Float Left has launched 450+ applications including TV Everywhere, VOD, linear streaming, information, and music streaming.