So you are starting to research OTT and video companies to assist you in building TV apps for Smart TVs, CTV devices, or mobile devices. I can’t stress this enough, research is THE MOST CRITICAL component because choosing the wrong partner can potentially make or break your business.
In this document, we discuss 16+ questions you should ask each and every OTT vendor you talk to. Questions range from very general to very granular and address all aspects of your potential relationship. We point out red flags, potential hidden fees, and limitations you may not be aware of right off the bat.
We break up the questions with commentary into the following categories:
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