Float Left Interactive Acquired by iMedia Brands in Strategic Growth Expansion

MINNEAPOLIS, MN – November 26, 2019 – iMedia Brands, Inc. (NASDAQ: IMBI) is announcing the acquisition of Float Left Interactive, which closed on November 26, 2019 and is immediately accretive.  Float Left Interactive, founded in 2009, is a leading technology provider delivering OTT and TV-Everywhere solutions to media companies seeking to reach audiences through Roku,…

User Experience Considerations for AVOD Services

With today’s digital TV services, user experience is everything. At Float Left, we believe that the consumer experience is the most critical part of any direct-to-consumer video service. With the money that’s required to elevate these services and attract new viewership, to not be hyper-focused on the user experience is a huge oversight and will…

How to display animated GIFs on Roku using SceneGraph

For a while now, YouTube has had GIF previews for video thumbnails with the intent to improve the user experience. Users can easily see at a glance a short clip of the video without having to play the actual video, saving the user a few clicks. Netflix also makes use of animated GIFs, albeit not…

Float Left Heads to Las Vegas for NAB 2019

Geared towards media, entertainment, and technology professionals, NAB is the premier event in showcasing new innovations in all things related to broadcast television, streaming, OTT and more! This year, Float Left will be showcasing Flicast, a complete end to end OTT and TV-Everywhere solution designed and dedicated to helping launch media and entertainment brands across…

Ovation’s JOURNY launches OTT Service on Float Left’s Flicast Platform

West Palm Beach, FL – December 4, 2018 – JOURNY, the premier travel-entertainment brand at the intersection of travel, art, and culture launches JOURNY NOW on Amazon Fire TV, Apple TV, iOS Mobile and Android Mobile utilizing Float Left’s Flicast OTT Solution. Featuring award-winning television series and new programming such as Jared Leto’s Great Wide…

Float Left Teams up with Pop to Launch “Pop NOW” on Roku and Android Mobile

West Palm Beach, FL – November 13, 2018 – Float Left, a leading developer for OTT and TV-Everywhere solutions, today announced that it has teamed up with Pop TV on its launch of the “Pop Now” app for Roku and Android mobile platforms. The Pop Now Roku and Android apps were developed utilizing Float Left’s…

Float Left launches FrightPix in time for Halloween!

Float Left launches Screen Media Ventures’ FrightPix on Roku and Amazon Fire TV, giving viewers access to hundreds of horror movies available for free, with no subscription fees, just in time for Halloween. Built on Float Left’s Flicast framework, FrightPix features popular horror and cult classic hits such as Night of the Living Dead, Little…

Speech Recognition on Roku using Google Cloud Speech-to-Text API

On Roku OS 7.6, Microphone APIs were made available to developers, bringing some very capable audio-capturing features. This allows us, developers, to integrate cloud-based APIs to process recorded audio for multiple purposes, one of those being Speech Recognition. Arguably the best Speech Recognition technology available today is Google’s Cloud Speech-to-Text API. The API recognizes 120…

Is Universal Search Part of Your OTT Marketing Strategy?

If not, now is the time! For organizations launching OTT services in 2018, TV app discovery has never been more critical. With hundreds of brands deploying multiple TV apps across connected TVs, streaming media devices, and mobile devices, how can companies compete for viewers in an increasingly crowded space? Perhaps more importantly, as consumers, how…

The Importance in Investing in Your OTT Technology

If you’re a media company, regardless of size, someone in your organization is trying to develop, execute, or manage an OTT strategy.  What makes me so sure? Because over the past eight years of running Float Left, I’ve consulted with hundreds of media-focused companies and almost all of them are addressing the shift towards OTT.…

Partner or Vendor? The Key to OTT Success.

When launching an OTT service, hundreds of questions run through your mind. What is my OTT strategy? Which platforms are the most important? How should I monetize? When will I begin to see an ROI? How can I best market by service? One question, however, is typically overlooked, and perhaps the importance of the answer…

Join Float Left at the NAB Show 2018

Float Left heads to Las Vegas, NV for the NAB Show, the ultimate event for the media, entertainment and technology industry. Dedicated to showcasing ground-breaking solutions, the NAB Show serves as a platform for professionals seeking to create, manage, deliver and monetize content. Together, with JW Player, Float Left will be demoing their complete end-to-end…

Float Left Heads to Nashville for NRB Proclaim 2018

Float Left sets its sights on NRB Proclaim 2018, the largest marketplace dedicated to faith-based media professionals, at the Gaylord Opryland Resort and Convention Center in Nashville, TN. From February 27 – March 2, the NRB International Christian Media Convention will offer a jam-packed 4-day event that connects thousands of key organizations, ministries and decision…

Float Left launches The Maranatha Channel on Roku, Amazon Fire and Apple TV via the Flicast Platform

Maranatha Volunteers International, a non-profit, Christian organization that mobilizes volunteers to countries all over the world, launches a refreshed channel on Roku, in addition to brand new channels on Amazon Fire and Apple TV reaching over 96 million homes. The Maranatha Channel encompasses a wide variety of content, both on demand and live broadcasts, aimed…

How to Develop a Successful Roku Channel for Your Brand

Introduction At Float Left, we’ve been developing on Roku for a looong time! We’re excited that you’ve decided to build a Roku channel and we’re proud to present the following resource of best practices and strategies. There are many things to consider as you get started. We hope you find the information helpful in addressing…

Float Left is Headed to the Next TV Summit

The Next TV Summit in New York is right around the corner, and Float Left, the leading provider of TV App solutions, will be there! Taking place at the Sheraton Times Square in New York City on October 18th, the Next TV Summit is a high-level, future-focused conference providing insights into the impact of new…

Featured Apps = Marketing Gold

It’s no surprise that programmers and content owners are racing to launch various apps showcasing their content across multiple devices via mobile and streaming platforms such as Roku, Amazon Fire, Apple TV, and Smart TVs. With the Pay TV industry continuing to decline, losing 976k subscribers in Q2 alone, this is the necessary step every…

Why Native Apps?

Sometime around 2010, apps became the “Next Big Thing” – for everything you could hope to do in life, there was “An app for that.” Everywhere you looked, there seemed to be an advertisement for an app. I remember one trip through the security line at Miami International Airport. On a billboard to my right,…

The Ins And Outs Of Streaming And Digital Media

There’s no denying that streaming and digital media have been enjoying a meteoric rise in popularity over the past few years. We can expect to see the continuous growth of these segments, as more consumers are favoring streaming options instead of traditional physical media (i.e. Cable TV services). Just as video killed the radio star…

Float Left Features Senior Software Engineer, Nowele Rechka

Beginning this month, Float Left will be launching a new campaign titled Float Left Features, with each “feature” spotlighting a member of the Float Left team. As a kick-off for our first-ever Float Left Feature, we will be spotlighting Nowele Rechka. Nowele is a part of the Engineering team as a Senior Software Engineer, and…

NBC Sports and Float Left Launch New and Improved Roku Channel

NBC Sports, the go-to destination for all live sporting events, recently launched a newly designed channel on Roku: NBC Sports Extra. Developed by the award-winning engineering team at Float Left, the new and improved channel better showcases NBC Sports’ live and on-demand sporting events from the NFL, NHL, NBA, Soccer, Golf, Nascar, and more! As…

Every Detail Matters in OTT

Every detail matters, so let’s go on a journey of choices and see how they impact viewers engaging with your content. Platforms – Gateway to Awesome As a publisher, we want as many viewers as possible. Viewers first have their platform of choice whether that’s on the Web, Mobile, Roku, Amazon Fire, or Apple TV.…

Float Left Re-Launches Crackle Across All Roku Devices

Today we’re proud to announce the relaunch of Sony’s Crackle on the Roku platform! Last year, Crackle approached Float Left to help the port the existing channel into the Roku’s SceneGraph (SDK2). The primary purpose was to replace the previous deployment on the old SDK that wasn’t compatible with Roku’s SceneGraph. Crackle is a free,…

Several Ways For Media Companies To Effectively Engage Their Audiences

Media companies spend a considerable amount of time and money on audience engagement, and it’s not difficult to figure out why. A captivated audience positively affects their bottom line. But keeping those valuable audience members engaged is easier said than done. Currently, consumers are bombarded with information from so many avenues that keeping their attention…

How The Entertainment And Media Industry Can Benefit From A Changing Landscape

We live in an age of unprecedented abundance. It’s hard to imagine another time in history where so many entertainment options are available to capture the hearts and minds of audiences around the globe. Companies in the entertainment and media industries are making rapid advancements and offering better experiences for lower costs. These cost-benefits allow…

Straight Talk – Launching an OTT Service is HARD

If you are a media company, then you know that I speak the truth. By now, dozens of vendors have approached you trying to sell you their magical formula for success, but that isn’t reality. If you are new to the game and investigating this on your own, I am sure you feel overwhelmed. If…

Digital Tacos are Delicious

Think it’s impossible to create a company culture with tacos? Yes, TACOS. If your first thought is no, think again. Creating a company culture is perhaps one of the more challenging responsibilities for an executive team at a growing company, especially inside of a software company. The modern software team can ship products with employees…

Applying The Principles of QA Automation to OTT Apps

What is Unit Testing? Unit testing is a methodology which requires diligence and a relentless approach to testing software. In this article, we’re going to discuss our approach to QA testing across a vast array of TV applications. Unit testing is a component of Test-Driven Development (TDD). Unit tests are critical as it ensures that…

AMC Networks and Float Left Launch AMC on Roku TV and Streaming Players

Today, we’re pleased to announce that the AMC channel is now available on Roku players and Roku TV models. AMC is home to some of the most popular and acclaimed programs on television. The network’s series “The Walking Dead” is the highest-rated series in cable history and the No. 1 show on television among adults…

Navigating Roku Channel Development and Certification

Make no mistake about it; Roku is changing TV. Literally. Word on the street is that Roku’s direct integration into TVs is gaining traction and for all of us that develop Roku channels, this is great news! On the flip side, the process of developing custom channels for the platform has changed drastically over the…

Finding your audience in a fast-paced, digital world

In this fast paced life, no one schedules the time to sit down and watch their favorite movies and television shows. Gone are the days when everyone in the family snuggled up on the couch together in front of the television set. Modern TV has evolved past the lonely cable box – we now watch…

OTT Advertising Trends – Investing Today to Yield the Returns of Tomorrow

In a recent study conducted by AOL, 42% of all content consumers prefer to watch TV shows online – meaning that OTT is now the mainstream. The same study also showed that consumers are changing their viewing habits across the board and are accessing OTT content on devices such as Roku, Apple TV, Amazon Fire…

Challenges to Launching an OTT Service

In 2013, traditional pay TV services had their best year ever, pulling in over $102 billion in revenues. Unfortunately, according to MediaPost, the numbers have been declining ever since. In 2013, Time Magazine reported, viewers watched an average of 147 hours of live TV per month in the third quarter. One year later, they were watching 141…

Float Left and Digital Media Rights Deliver Yuyu to Roku

In conjunction with the great folks at Digital Media Rights, we’re happy to announce that Yuyu, a highly curated selection of the best, under-the-radar content, is now available on the Roku platform. Established in 2010, Digital Media Rights (DMR) is a premiere digital video publisher of several branded over-the-top digital streaming channels available across multiple…

A View From the Top

Clients and Partners, The industry is EXPLODING and we’re excited about the future! Float Left began developing TV applications in 2009 when launching an OTT service was a practical option for content publishers due to the emergence of technologies. We got our start creating solutions for Roku and developed a few of their very first…

Expand Reach and Drive Viewer Engagement

Launch your OTT Service with Flicast; expand reach and drive viewer engagement Flicast is a multi-platform unified UX and content discovery solution that enables broadcasters, service providers, and content owners to quickly launch immersive live and on-demand video experiences that expand reach, while driving engagement and brand loyalty. With new OTT services launching every day,…

CBS Sports’ Road to Live Stream the Super Bowl

Live Stream Presents Tough Challenge for CBS Sports “Blackout rules, device restrictions, and service interruptions, including buffering and poor quality video, have been enraging diehard fans for months.” Senior Director of Marketing, Kurt Michel Executive Summary CBS was tasked with creating a suitable live-stream strategy to meet the demands of the rapidly growing online viewers.…

Turning Up the Volume on Over-the-Top Content

As more people cut the cord on cable, over-the-top service providers see opportunity in services like Uber. While the number of traditional cable subscribers continues to decline, over-the-top (OTT) video services – the delivery of film and TV content without a traditional cable or satellite subscription – are headed in the opposite direction. And now,…

Nick Jr. is Now Available on the Roku Platform

We’re happy to announce that Nick Jr. is available on Roku players and Roku TV models in the U.S. Roku customers who subscribe to Nick Jr. through a participating cable, satellite, or telco provider will find tons of educational and entertaining videos on the Nick Jr. channel that will get your preschooler learning, laughing, moving…

MTV is Now Available on the Roku Platform

We’re happy to announce that MTV is available on Roku players and Roku TV models in the U.S. Customers who subscribe to MTV through a participating cable, satellite, or telco provider have access to the latest MTV and MTV shows the day after they air, including episodes of Teen Wolf, Awkard, and more. Showverdose on…

3 Key Elements to Launching an OTT Channel

Over the last several years I have spoken with hundreds of media brands that are looking for guidance on how to prepare for and/or transform themselves for the future of streaming TV. In nearly every single one of those conversations, the dialog always begins with the question “What does it take to launch a successful…

Float Left Interactive and Nickelodeon Launch NICK on the Roku Platform

  Nickelodeon announced yesterday that its popular streaming app, which was developed through a collaborative effort with Float Left Interactive, is now available on the Roku platform. The Nick app, which is also available for the App Store, Google Play, Amazon, and XBOX 360, delivers full episodes of the network’s live-action and animated shows. The…

Float Left Interactive and Vibrant TV launch Roku Channel

We’re happy to announce that Vibrant TV is now available on Roku streaming devices in the United States. Vibrant TV is a multi-platform network bringing previously unseen international programming with crossover appeal to mainstream audiences. Vibrant TV offers a compelling and curated mix of entertaining, award-winning, globally produced programming delivered through subscription based video-on-demand (SVOD)…

South by Southwest (SXSW) Launches Original Content Network SXSW On™

Roku is First Streaming Platform to Feature On-Demand SXSW Programming and Original Content. Austin, Texas – March 10, 2015 – SXSW® has launched SXSW On™, a free, on-demand streaming network that features dynamic original programming along with live and archival performances, interviews and talks from the SXSW Music, Film and Interactive conference. SXSW On will…