Partnership Further Expands BrightLine’s Reach of Connected TV Interactive Ads Available on Major OTT Platforms.
New York, NY and Jupiter, FL – Float Left Interactive, the leader in Roku channel development and TV application solutions, and BrightLine, the leading provider of interactive advertising solutions on Connected TV, announced today that the BrightLine ad delivery framework has been fully integrated into Float Left Interactive’s application building process. This partnership allows media companies and broadcasters the ability to easily integrate and offer enhanced advertising experiences beyond just video, opening broader monetization opportunities for their OTT and TV-Everywhere apps developed by Float Left Interactive.
“Float Left Interactive already offers their clients deep experience building channels on Roku and other Connected TV platforms,” said Mike Fisher, Director, Strategy and Innovation at BrightLine. “By integrating BrightLine’s ad technology at the core of their framework, publishers/programmers can now offer the most premium and widely used TV ad products without any additional integration work”.
“This partnership not only offers our clients additional ways to monetize their TV apps using cutting-edge ad formats, but BrightLine’s ad experiences are a perfect compliment to our engaging TV app solutions,” commented Kirby Grines, SVP of Business Development at Float Left Interactive.
For new apps Float Left develops, clients can opt to be “BrightLine-enabled” out of the gate, and for those already live Float Left can be contacted to retroactively integrate, a simple turn-key process via this partnership.
BrightLine is the leading interactive ad solution for connected TV, with the only ad products, ad server, and analytics dashboard architected exclusively for connected TV and OTT services. BrightLine’s solution suite allows marketers to further enhance premium CTV/OTT advertising with interactivity including long-form video, localized dynamic content (store/dealer locators, local pricing), social engagement with Facebook, Twitter, and Instagram, and a host of other interactive options that extend ad encounters beyond 15 or 30 seconds. Clients already working with BrightLine to enhance their TV advertising include AMEX, The Home Depot, Estee Lauder Companies, GM, Unilever, Nat Geo, and others, with reach spanning over 80 of the top apps across all major CTV devices, including Roku, Amazon Fire TV, and Samsung Smart TVs.
About Float Left Interactive
Float Left Interactive is a leading provider of TV app solutions and specializes in developing innovative, cross-platform video experiences for the biggest screen in the home – the TV.
Since 2009, Float Left has developed over 200 TV apps including TV Everywhere, video on demand, live broadcast, news, and music streaming channels. Select customers include Roku, CuriosityStream, Viki, Gaiam TV, and Newsy.
Float Left has offices in Jupiter, Florida and New York, New York.