(JUPITER, FL) November 16, 2015 – Float Left Interactive, an award-winning provider of TV Everywhere and Over-the-Top TV app solutions, announced today that its CEO, Tom Schaeffer, will be speaking at the annual Streaming Media West conference which takes place this Tuesday and Wednesday in Huntington Beach, California.

Tom Schaeffer, Float Left’s CEO, will take part in the panel discussion titled, “Creating Great User Experiences That Drive Adoption” featuring Michael Prichard, Founder & CTO, WillowTree; Jim Spencer, Founder & President, Newsy; Scott Olechowski, Co-Founder & Chief Product Officer, Plex; and Mano Kulasingam, Co-CEO, Digiflare. Their expert panel examines how to build a multi-platform video experience, balancing the capabilities of each OTT platform vs. keeping a common brand experience across devices. The panel discussion takes place on Tuesday, November 17th, at Streaming Media West. For more information, visit http://www.streamingmedia.com/Conferences/West2015/.

Schaeffer is responsible for architecting Float Left’s multiscreen application platform, Flicast™. Flicast™ enables content publishers to rapidly deliver engaging brand experiences across all major Connected TV and mobile platforms including streaming media players, Smart TVs, game consoles, phones, and tablets. Together, with Float Left’s cloud-based personalization platform, FLICS™, Flicast™ allows content publishers launch a video service that delivers a holistic user experience across multiple devices while driving engagement, loyalty, and revenue.