User Experience: To Keep Viewers, Online Video Must Be a Joy

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Content is king, or so the saying goes, and of all the factors that contribute to viewer engagement, content quality is the greatest. But if that content isn’t easily accessible, or the entire viewing experience—from discovery to content selection to the player controls—isn’t pleasurable, viewers might not stick around long enough to figure out if they like the content.

We can boil down the user experience to one simple question: Is your product a joy to use? User interface is a big factor in answering that question. Getting the interface right—and therefore, much of the experience—is crucial for keeping and growing your customer base.

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